Captions and Subtitles: Why Most of Your Audience Is Reading, Not Listening
Most B2B video is watched on mute. Here is why captions on a corporate video are load-bearing rather than optional, and how to get them right.
JOURNALField notes
Notes from the field.
Dispatches on corporate video: how to brief a videographer, what to expect on a shoot day, and the unglamorous craft of making professional firms look properly considered on camera.
Getting Comfortable on Camera: What Actually Helps People Relax
Most people tense up the moment a camera turns on. Here is what genuinely helps executives and staff relax on a corporate video shoot, and why it matters more than the kit.
Did It Work? How to Measure a Corporate Video Beyond View Count
View count tells you almost nothing about whether a corporate video succeeded. Here are the signals that actually show a film did its job, and how to read them.
One Shoot, Many Films: Getting More From a Corporate Video Day
A single corporate shoot can yield a hero film, social cutdowns, vertical clips and a photo set, but only if you plan for it. Here is how to make one day go properly far.
Corporate Video for Engineering Institutions and Trade Bodies
How professional institutions and trade bodies commission video well: conferences, technical mini-documentaries, careers films, and the trap of trying to film thirty things at once.
Corporate Video for Financial Services Firms: Pitfalls and Patterns
How banks, asset managers, advisory firms and fintechs commission video well: client films, regulatory constraints, partner spotlights, and the compliance trap that swallows most projects.
Corporate Video for Management Consultancies: What Actually Works
A practical guide to commissioning corporate video as a management consultancy: case studies, partner spotlights, capability films, and the trap of the over-polished pitch reel.
How to Brief a Corporate Videographer: What to Send Before the Shoot
A practical guide for marketing and HR teams: what to share with your corporate videographer before the camera comes out, and why a clear brief saves the project.
Video Production for Law Firms: A Guide for Marketing and BD Teams
What law firm marketing and BD teams should know before commissioning corporate video: the partner sign-off culture, the regulatory and confidentiality bits, and the small things that quietly separate a good legal-sector film from a generic one.
Freelance Videographer vs Production Agency: Which Does Your B2B Brief Actually Need?
A practical guide to the real difference between hiring a freelance corporate videographer and a London production agency. Where each option earns the budget, where each one quietly costs more than it looks.
Conference Video Recording: What to Expect on the Day
A practical walk-through of how a conference is captured on camera: kit, audio, framing, deliverables, and the moments that make or break the edit.
Graduate Recruitment Videos That Actually Get Trainees to Apply
What makes the difference between a generic early-careers film and one that earns real applications from graduates. A practical guide for HR and early-careers teams.
Corporate Event Videography in London: What It Actually Costs
A real budget breakdown for corporate event video in London, from one-camera highlight films through to multi-day conference capture. What you're paying for, and where to spend.
Video Case Studies That Actually Convert: A Guide for B2B Marketing
Why most B2B video case studies feel like sales sheets read aloud, and how to commission one that earns trust and brings the buyer to the call already half-sold.
How Long Should a Corporate Video Be? (The Wrong Question, Honestly)
The right length for a corporate video isn't a number. It's a function of who is watching, where, and what they need to feel by the end. A practical guide.
Internal Communications Video: Worth Hiring a Professional?
When an internal-comms video genuinely needs a professional crew, and when the iPhone in someone's pocket is enough. A guide for HR and comms teams.
B2B Brand Films: A Practical Guide for Marketing Teams
What a B2B brand film actually does for a professional firm, how to commission one that doesn't feel generic, and why most of them don't earn the budget.
How to Pick a Corporate Videographer in London (Six Questions to Ask First)
What to actually ask a London corporate videographer before signing the contract. Six questions that separate the dependable crews from the impressive showreels.
Corporate Video on a Budget: What You Can Skip, What You Cannot
A practical guide for marketing teams with a real-world budget: where to cut without making the film cheap, and the three things that always have to stay.
Recruitment Film vs. Brand Film: Which One Does Your Firm Actually Need?
Marketing teams often commission a brand film when they need a recruitment piece, or the other way round. How to tell which one your firm is actually looking for, and when each pays for itself.
Filming a Corporate Event in London: A Practical Logistics Guide
What out-of-town marketing teams need to know about filming a corporate event in London: venues, loading bays, sound, parking, and the small things that can swallow a shoot day.
Social Mobility and Inclusion Films: When Professional Firms Get It Right
Why DEI and social mobility films from professional firms so often miss, what makes the rare good ones land, and how to commission one that doesn't end up on the cutting-room floor of credibility.
Video for B2B Thought Leadership: The Quiet Strategy That Actually Works
How professional firms are using video to build genuine thought leadership without falling into the LinkedIn-influencer trap. What works, what doesn't, and how to commission it well.
AI in Corporate Video Production: What Marketing Teams Should Actually Know
A grounded view on where AI tools are genuinely useful in B2B video production, where they aren't yet, and the small things they're quietly changing on the edit timeline.
Corporate Photography for Professional Firms: A Short, Practical Guide
What sits between a generic stock library and a full brand-photography commission. How professional firms can build a useful stills library without overspending.
The First Corporate Video Your Firm Should Actually Commission
For marketing teams about to commission their first proper B2B video: which film to make first, why, and how to scope it so it pays back six times before it dates.
Why Some Corporate Videos Don't Convert (And How to Fix Them)
Three patterns that quietly kill B2B video performance, why they happen, and how to spot them in your firm's existing reel before commissioning the next one.
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